Dirac and ADI join forces to provide scalable, high-quality audio to the automotive industry

Uppsala, Sweden, June 8, 2021 - Dirac, the pioneer of Swedish digital audio, announced today that it will cooperate with the leading American semiconductor company Analog Devices, Inc. (ADI) cooperated to combine Dirac's new digital solutions for entry-level audio systems with ADI's automotive processors to provide more complete bundled products for ADI's global automotive customer base.

With Dirac's digital solutions, ADI's automotive customers will be able to achieve consistent and optimized acoustic performance more easily, quickly, and economically in their entry-level audio system (usually the basic system provided in the car, using up to 9 speakers) And immersive sound experience.

In fact, Dirac and ADI have had many years of indirect cooperation, for example, in Volvo (Volvo) and other automotive projects to provide parts and solutions for the entire vehicle. The two companies are two well-known companies in the audio and semiconductor industries. Today, through this direct cooperation, they will be able to more effectively expand their integrated solutions to cover more customers around the world.

Dirac launched a new entry-level system solution in March 2021. The solution is based on the company's 15 years of implementation experience in the high-end field. It also uses new innovative technologies to meet the specific requirements of entry-level audio systems. demand.

"For 15 years, Dirac has been a pioneer in the car audio field. It has cooperated with many luxury and high-end brands, including in-depth cooperation with Volvo, to design and integrate Dirac's digital solutions into the car audio system to create a personalized perfect sound. Experience,” said Lars Carlsson, head of Dirac's automotive business development. "Now, thanks to new innovations and product development, we are actively expanding our business to the entire automotive industry. This cooperation with ADI will greatly accelerate this process."

Lars Carlsson continued: "ADI is one of the industry's most respected and popular high-end semiconductor companies in the automotive market. Through this cooperation, we can jointly provide a complete solution for the entire automotive market and improve the performance of vehicle audio systems."

Together with the ADI processor, Dirac's digital solution builds an intelligent audio platform that integrates measurement systems, tuning tools, sound optimization algorithms, and hardware interface platforms.

The intelligent audio platform uses the industry's first semi-automatic tuning system based on scientific measurements to optimize performance and provide iconic sounds in an efficient, consistent, and predictable manner.

The Dirac platform also includes patented digital sound optimization and spatialization technologies, which are applied to different levels of speaker systems. For entry-level systems, existing technologies include patented technologies such as measurement-based amplitude response correction, virtual bass, and virtual center placement to solve common acoustic challenges, such as the negative impact of the car cabin, unbalanced stage feel, and lack of immersion. For higher-level systems, Dirac provides solutions such as sound field widening and active comfort zones.

"ADI is a global leader in the field of automotive audio processing. Our SHARC? processor series have ultra-low latency and deterministic advantages to meet the rapidly growing needs of various audio entertainment applications, including active noise reduction, in-vehicle communication, and personal Sound zone. The SHARC product portfolio seamlessly expands from entry-level to advanced audio systems, combined with Dirac's software solutions to elevate the level of car audio to a new level. Dirac's ability to overcome the physical limitations of audio systems, combined with their capabilities Expanding software solutions makes Dirac the perfect partner for ADI's SHARC processor product portfolio," said Andrew Lanfear, ADI's director of automotive audio processor product line.

The recently released ADSP-2156x series of automotive SHARC processors have a clock frequency of 400 MHz to 1 GHz, which can provide performance extensions for a variety of audio applications, including sound synthesis and noise cancellation. The ADSP-2156x processor has up to 1.6MB of integrated SRAM, an enhanced FIR/IIR hardware accelerator, and an innovative digital audio interface, designed for real-time audio processing applications.

Dirac's entry-level solution will be available for ADI hardware integration and will be provided to ADI's global automotive customers. These customers are paying more and more attention to the audio performance in the car as a key factor for car differentiation.

About Dirac:

Dirac is committed to changing the world of sound and is currently providing a high-quality listening experience in any content, equipment, and space for most people (not a few). Headquartered in Sweden, Dirac optimizes digital audio and perfects the sound for better listening in any environment. Patented sound solution technology covers mobile, gaming, virtual reality and augmented reality, headsets, streaming media, cars, residential and commercial audio, and video, no matter what sound you listen to, no matter where you listen, it can enhance your Listen to the effect. Dirac has created the industry's most powerful audio tool suite for signal processing. Some well-known brands in the world have brought Dirac audio experience to their customers, including Rolls-Royce, Volvo, Polestar, BMW, BYD, Harman, Voice of the Earth, NAD, Asus, and OPPO.

In addition to its headquarters in Uppsala, Sweden, Dirac also has offices in Shenzhen, Beijing, and Shanghai, China; established a research and development facility in Copenhagen, Denmark; and has representative offices in Germany, Japan, South Korea, Taiwan, and the United States.

About ADI:

Analog Devices (Nasdaq: ADI) is the world's leading high-performance semiconductor company dedicated to solving the most difficult engineering design challenges. Rely on outstanding detection, measurement, power supply, connection, and interpretation technologies to build an intelligent bridge connecting the real world and the digital world, thereby helping customers re-understand the world around them.